Fume - Art Basel & CHAMPS Activation
Fume - Art Basel & CHAMPS Activation
KNWN4 partnered with Fume for two years in a row to give the brand major in-person exposure at Art Basel, positioning them directly inside high-traffic cultural events. We also partnered with Fume at CHAMPS Las Vegas to drive more sales and boost B2B visibility.
KNWN4 partnered with Fume for two years in a row to give the brand major in-person exposure at Art Basel, positioning them directly inside high-traffic cultural events. We also partnered with Fume at CHAMPS Las Vegas to drive more sales and boost B2B visibility.


THE
Client Challenge
THE
Client Challenge
Fume, one of the fastest-growing vape brands in the U.S., wanted to increase in-person exposure, strengthen brand presence in cultural spaces, and drive real sales at key industry events. They needed a partner who could connect them with the right audiences and elevate their brand experience.
THE
Client Challenge
Fume, one of the fastest-growing vape brands in the U.S., wanted to increase in-person exposure, strengthen brand presence in cultural spaces, and drive real sales at key industry events. They needed a partner who could connect them with the right audiences and elevate their brand experience.
THE
KNWN4 Solution
THE
KNWN4 Solution
For two consecutive years, KNWN4 partnered with Fume to secure major brand placements at Art Basel, giving Fume direct visibility at high-traffic, high-culture events. These activations positioned Fume in front of thousands of art lovers, influencers, and industry insiders—creating strong brand awareness in a premium environment. We also teamed up with Fume at CHAMPS Las Vegas, the nation’s largest B2B smoke and vape expo. KNWN4 helped drive more foot traffic, more conversations, and ultimately more sales by amplifying Fume’s presence and engaging buyers in person.
THE
KNWN4 Solution
For two consecutive years, KNWN4 partnered with Fume to secure major brand placements at Art Basel, giving Fume direct visibility at high-traffic, high-culture events. These activations positioned Fume in front of thousands of art lovers, influencers, and industry insiders—creating strong brand awareness in a premium environment. We also teamed up with Fume at CHAMPS Las Vegas, the nation’s largest B2B smoke and vape expo. KNWN4 helped drive more foot traffic, more conversations, and ultimately more sales by amplifying Fume’s presence and engaging buyers in person.
THE
Outcome
THE
Outcome
Fume strengthened its reputation in both cultural and industry spaces, gained thousands of new impressions, and saw measurable boosts in engagement and sales conversations. The two-year partnership has become a key part of their experiential marketing strategy.
THE
Outcome
Fume strengthened its reputation in both cultural and industry spaces, gained thousands of new impressions, and saw measurable boosts in engagement and sales conversations. The two-year partnership has become a key part of their experiential marketing strategy.





