Ecko Unltd - Coachella Celebrity Spotlight
Ecko Unltd - Coachella Celebrity Spotlight
KNWN4 partnered with iconic streetwear brand Ecko for a high-exposure Coachella campaign. We secured Lil Yachty to wear Ecko live on stage during his performance, giving the brand massive cultural visibility and reintroducing it to a new generation of fans. KNWN4 turned Ecko’s Coachella moment into a powerful revival of the brand’s legacy in music, fashion, and culture.
KNWN4 partnered with iconic streetwear brand Ecko for a high-exposure Coachella campaign. We secured Lil Yachty to wear Ecko live on stage during his performance, giving the brand massive cultural visibility and reintroducing it to a new generation of fans. KNWN4 turned Ecko’s Coachella moment into a powerful revival of the brand’s legacy in music, fashion, and culture.
Benefits
Client Challenge
Benefits
Client Challenge
Ecko, the legendary streetwear brand known for shaping hip-hop, skate, and urban culture for over two decades, wanted to reconnect with today’s audience through high-impact cultural moments. They needed authentic visibility at one of the world’s biggest stages: Coachella.
Benefits
Client Challenge
Ecko, the legendary streetwear brand known for shaping hip-hop, skate, and urban culture for over two decades, wanted to reconnect with today’s audience through high-impact cultural moments. They needed authentic visibility at one of the world’s biggest stages: Coachella.
Benefits
KNWN4 Solution
Benefits
KNWN4 Solution
KNWN4 partnered with Ecko to build a strategic exposure campaign during Coachella. We aligned the brand with artists and tastemakers who reflect Ecko’s legacy in music and fashion. The highlight: Lil Yachty performing on stage in Ecko, giving the brand a massive, authentic spotlight in front of tens of thousands of fans and millions online. The activation positioned Ecko back into the cultural conversation—where it has always belonged.
Benefits
KNWN4 Solution
KNWN4 partnered with Ecko to build a strategic exposure campaign during Coachella. We aligned the brand with artists and tastemakers who reflect Ecko’s legacy in music and fashion. The highlight: Lil Yachty performing on stage in Ecko, giving the brand a massive, authentic spotlight in front of tens of thousands of fans and millions online. The activation positioned Ecko back into the cultural conversation—where it has always belonged.
Benefits
Outcome
Benefits
Outcome
The campaign generated major buzz, celebrity visibility, and social momentum. Ecko’s presence at Coachella reintroduced the brand to a new generation and strengthened its connection to music culture.
Benefits
Outcome
The campaign generated major buzz, celebrity visibility, and social momentum. Ecko’s presence at Coachella reintroduced the brand to a new generation and strengthened its connection to music culture.





