The

Client Challenge

The

Client Challenge

F1 wanted a standout, culture-driven activation during Race Week—something bold enough to cut through the noise and elevate the fan experience. They needed an idea that connected art, luxury, and motorsport in a way that had never been done before inside an F1 environment.

The

Client Challenge

F1 wanted a standout, culture-driven activation during Race Week—something bold enough to cut through the noise and elevate the fan experience. They needed an idea that connected art, luxury, and motorsport in a way that had never been done before inside an F1 environment.

The

KNWN4 Solution

The

KNWN4 Solution

KNWN4 conceptualized and produced a live G-Wagon painting experience hosted at the F1 Race Week. We selected the G-Wagon intentionally—a nod to the iconic partnership between F1 and Mercedes, aligning the activation with a vehicle that resonates deeply with motorsport and luxury culture. A professional artist painted the G-Wagon live on-site, transforming it into an evolving art piece and turning the Liquid I.V. tent into a major creative attraction throughout Race Week.

The

KNWN4 Solution

KNWN4 conceptualized and produced a live G-Wagon painting experience hosted at the F1 Race Week. We selected the G-Wagon intentionally—a nod to the iconic partnership between F1 and Mercedes, aligning the activation with a vehicle that resonates deeply with motorsport and luxury culture. A professional artist painted the G-Wagon live on-site, transforming it into an evolving art piece and turning the Liquid I.V. tent into a major creative attraction throughout Race Week.

The

Outcome

The

Outcome

The activation became one of the most unique and talked-about experiences inside F1, pulling heavy foot traffic, generating nonstop content, and giving fans a front-row seat to a first-of-its-kind fusion of motorsport and live art.

The

Outcome

The activation became one of the most unique and talked-about experiences inside F1, pulling heavy foot traffic, generating nonstop content, and giving fans a front-row seat to a first-of-its-kind fusion of motorsport and live art.

Proof